BIT Blog

Jalisco: the Home of Tequila

Jalisco is one of the most famous states in Mexico (if not THE most famous …) Bull fighting (called jaripeo), charreadas (rodeos), mariachis, ranchero music and last, but never least, tequila, all hail from Jalisco. In fact, tequila is only named as such if it comes from Jalisco, just like Champagne and Bourbon. Its capital, Guadalajara, is also the second largest city in Mexico. If Mexico City is the New York City of Mexico, Guadalajara is Los Angeles - with beautiful people in stilettos nipped and tucked to perfection on every corner.

Geographically, however, Jalisco is home to so much more. It heralds a variety of terrain including: forests, mountains, plains, beaches and lakes, such as one of the main tourist attractions Lake Chapala. It has amazing biodiversity due to the volcano chain nourishing and supplementing the soil. What does that mean to us, or more importantly to you? Delicious tequila.

Tequila was originally a ceremonial drink used in pre-Hispanic times to exposed and heighten elements of the soul. With the limited consumption of what we would now term “tequila beer,” fermented agave heart or piña (translation: pineapple, for the agave’s appearance), the person abandoned inhibitions and communed with the divine. Sound familiar? Right. You don’t have to admit it.

The first person legally allowed to sell Tequila was José Antonio Cuervo in 1758. Two hundred and fifty years later, people are still complaining. Then, in 1888, the first license to export was given to the Sauza family. How did it come into the popularity it has today? The introduction of the railroad. With improvements in transportation, Tequila spread out beyond Mexico, and now, here I am, writing this informative blog for you to read and *hiccup* drinking a little myself.