BIT Blog

Fake Tequila?

The last time I heard of fake tequila, I was down in the pits of a bar having a heart to heart with the talent of my local gentleman’s club. She informed me of the special blend; a watered down slosh of ginger ale with just the smallest splash of coke. The bartender would serve it to the girls when a suitor was being too gracious with shots. Up until last year that was my only knowledge of fake tequila. But the tequila industry is no stranger to counterfeit product. According to PR Newswire the production and sell of counterfeit tequila is one of a few market challenges the industry faces today. Apparently during winter of 2015 there was a huge fake Tequila bust in Germany. 

Hamburg, Germany is the second biggest city, with over 100 clubs and music venues. Just that alone makes Hamburg a lucrative location for the liquor market. Thousands of people a day looking for a quick shot of Alkohol. Sometime before December , Mexican officials from the Tequila Regulation Council were tipped off in regards to a fraudulent shipment to be made in Hamburg. Thanks to the European Union regulation No. 608/2013 , officials were permitted the authority to intervene on this incident. The EU regulation awards “ Customs authorities extended powers to detain counterfeit or pirated goods at the borders of the European Union”.  And that’s just what our friends from the Mexican Tequila Regulation Council did (by the way , talk about a title that’s a mouthful). On December 10th Patricia Espinosa , Mexico’s Ambassador to Germany, saw to the destruction of counterfeit Tequila, 24,700 liters of counterfeit to be exact.

As we all know, especially if you have been keeping up with Blue Iguana Tequila, Tequila can only be called , labeled and sold as such if it has been produced from the blue agave plant in the country of Mexico. Mexico actually holds the patent for tequila as an official product of Mexico. Other countries aren’t even permitted to distill the spirit.  

The fraudulent shipment tested to possess the correct alcohol volume of 65.1% but that turned out to be false upon further investigation. Trying to pass off the moonshine as high quality tequila was a big mistake. And Mexico officials were vigilant with the cessation of the counterfeit journey. The tequila imposter was placed into a fermentation plant on the premises of  AVZ Hetlingen, the gas was then used for generating electricity. 

Gallons upon gallons of moonshine, flushed down the generator all because someone attempted to sell it off as Tequila. We hope those bootleggers learned their lesson. We sure have; don’t sell fake tequila or the Mexican Tequila Council will come for you….and they will win.